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Henricksen is pleased to announce that Beth Cass has joined the company as regional manager for Central and Southern Illinois. In this newly created role, Cass will lead strategic sales initiatives in the region, leveraging her over 25 years of experience in the contract furniture industry and expertise in corporate, government and higher education sectors.

“Our decision to create this new role reflects our commitment to a more strategic approach in Central and Southern Illinois,” said Ryan Esche, Vice President, Sales - IL. “Beth’s extensive expertise in contract negotiations, sales leadership and client relationship building makes her the ideal fit to lead our efforts in this critical region. Her top priorities will include expanding our market share in the education, government and corporate sectors, strengthening client partnerships and championing innovative, sustainable solutions that meet the evolving needs of our clients. We’re confident that Beth’s leadership will drive meaningful growth and reinforce Henricksen’s presence in this key region.”

Cass brings an impressive track record of accomplishments to Henricksen. Most recently, she worked as regional government and education specialist at Humanscale. In addition to her regular duties, Cass served as a sustainability ambassador for Humanscale and volunteered as a mentor for the Illinois Green Schools Alliance. Leveraging her training in ergonomics and extensive background in sustainability, she quickly became a trusted advocate for creating healthy and safe workspace environments and secured a first-of-its-kind sustainable and ergonomic sole-source contract across 13 Illinois universities.

Before that, Cass was the national federal furniture program manager at OfficeMax. In her over 15 years with the company, she held multiple roles and was known for her tenacity to create win-win solutions due to her problem-solving and ability to build meaningful and trusted relationships. In this role, she gained experience working on historical government projects such as the St. Elizabeth’s campus and was the recipient of the first Air Force seating blanket purchase agreement (BPA) award.

Cass is eager to bring her experience and knowledge to Henricksen in this new role. “As a proud Central Illinois native, I’m excited to serve this region with the same commitment and expertise that have defined my career,” she said. “Henricksen’s strong local presence, comprehensive resources and shared values create an incredible foundation for building meaningful client partnerships. I look forward to driving growth, fostering innovation and expanding our impact across this vibrant and diverse market.”

Outside the furniture industry, Cass successfully ran her own clothing boutique business, where she was nominated for three consecutive years as “Small Business of the Year” through the Ottawa Chamber of Commerce.

Beyond her professional accomplishments, Cass is passionate about community engagement and outdoor design, channeling her creativity into landscaping and gardening projects that enhance her local community.