Allsteel has announced an exciting new partnership with Danish design brand, Fritz Hansen. Adding to its current list of strategic partnerships with Normann Copenhagen, Corral USA and Zilenzio, Allsteel continues to enhance its portfolio and offerings for the architecture, design, and dealer communities, broadening the scope of solutions and choices available for a wide variety of project needs.
“Allsteel is a proud partner with Fritz Hansen, a brand known for its iconic designs. We are fortunate to add such classic pieces with a historical legacy to our portfolio and believe their understated luxury and expert craftsmanship will be a welcome addition for our current and future customers.”
– Adam Ames, Vice President, Product + Marketing at Allsteel
Fritz Hansen, a global leader in furniture, lighting and accessory design, is a company driven by a passion for beauty, quality, and authenticity. As with all of their partners, Allsteel shares these values and more, making this union a natural next step in the growth of the brand. With both companies’ origins in cabinet making, this union has an added element of synchrony and compatibility. Fritz Hansen’s thoughtfully-designed products will add another layer of depth to Allsteel’s existing and expansive portfolio of innovative product solutions.
“For almost 150 years, our collection of iconic designs have been used in homes and various spaces across the globe, and through the partnership with Allsteel, Fritz Hansen is excited to expand its distribution in North America. In collaboration with Allsteel, we believe the partnership can help realize the ambition of bringing long-lasting, quality furniture that stands the test of time, into the lives of more people and spaces.”
– Henrik Holm Pedersen, Vice President, Americas at Fritz Hansen
Initial product offerings will include (but not be limited to): Let™ Chair, Planner™ Table and Shelving, the iconic Egg™ and Swan™ Chairs, and a variety of Series 7™ chair options. These, along with other popular Fritz Hansen products will be on display in Allsteel showrooms beginning November 2021.
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Click here to learn more about the visionary design and premium quality found within Fritz Hansen’s products.