Allsteel observed that designers and facility managers were using a complex process to procure different products to address social and collaborative spaces in offices. “There were some clients on the West Coast where you have maybe 300 vendors of furniture being used for a site,” says Jason Heredia, Allsteel’s vice president of product design and development. “Getting these on-site logistically or installing is a real pain point. We saw some opportunity there.” After a selection process, the manufacturer chose to partner with Normann Copenhagen to furnish these non-traditional workspaces. Learn more about the Allsteel + Normann Copenhagen partnership and the overall resimercial trend in theMetropolis Magazine.